True story Sarge. I had a hummus business for many years and went through two Waring immersion blenders until I got my Robot-Coupe, that ran the same from day one to six years later when I upgraded to a full size 40 quart standing vertical mixer. I sold the biz and I imagine the RC immersion blender is still the back up system of production. After 3 or 4 years I had to replace a few internals to keep it running maximum power but it was easy to keep tuned up and in great shape.