Yes, I too have noticed that Instagram is full of copy cats and the information is often dodgy. To be fair, the information in /r/herbalism is often dodgy too. Worse, people will double down on things that are pointed out as blatantly wrong. One good example I remember is someone asking for herbs that were stimulating, but that did not contain caffeine. Several reddit bros chimed in with yerba mate and kept insisting on it after people posted links showing they were wrong. Still, I’m an atheist. Most religious content was just made up out of thin air at some point in the past. If it helps people be happier without hurting others I am fine. OTOH I am like “witch craft?” “really?”. No need sister, those plants have proven chemicals in them.