r/Broadcasting:

u/JC_Everyman

When you say 10x, are we talking 100 views vs 1000?
u/JC_Everyman

I deleted about 5 things I want to say. Fare the well, all you fellow broadcasters. Our licenses may be going the way of the Ham radio.
u/JC_Everyman

There are 210
u/JC_Everyman

TRUTH
u/JC_Everyman

Clock is ticking for license holders. Their user base is 65+ ( Not counting live sports, also available on streaming). Broadcast stations aren’t even in consideration from a manufacturers perspective. Just look at a remote control for a new TV.
u/JC_Everyman

As long as sales people control all decision-making in broadcast they will double down.
u/JC_Everyman

Ultimately, the audience is now 90% 65+. The ownership groups seem resigned to this fact. They haven’t bothered to tell news dept or marketing. Sales knows.
u/JC_Everyman

Play ball and keep your license to print money. This is why there were rules against concentrated ownership. Woe to the Republic.
u/JC_Everyman

You only do wire stories and weather? Sad. . .
u/JC_Everyman

The fact that tik tok for marketing was missed by most station management is another example of why the audience is 90% P65+. I don’t think a single MARKETER works in any TV station marketing dept; just a bunch of people that make commercials reminding old people to keep watching TV.