if you ever get bored shaming people about veganism You mean shaming people for NOT being vegan, right? 🙂 $20 per lb How many cups ( 8 fluid ounces ) would you get per pound? What would be the price per cup. I used to buy really expensive Japanese green tea. They knew how to market their products. They would emphasize “price per cup”. I thought it was smart. At the time, at work, there was a soda machine where I would get a 20 oz bottle of diet coke for just under $2. The “price per cup” for quality green tea seemed very competitive. Do you know about Equal Exchange ( fair trade ) coffee? Only about $12 a pound.