r/Broadcasting:

u/JC_Everyman

Pray for breaking bad news
u/JC_Everyman

Syndicators and networks broke up with stations years ago. They just didn’t bother to send them the text.
u/JC_Everyman

The oldest pitch in a sales manager’s book: “This list will generate a hundred K in commissions.” LOL
u/JC_Everyman

Great points, OP. Consider this, Nexstar had 6 billion available on its credit card and it chose to buy the CW network. Hell, they could have bought Vizio for a third of that. These aren’t clever people. . . Just greedy.
u/JC_Everyman

I’m not a media professional, but I’ve played one at work for 30 years. Hopefully I can help.
u/JC_Everyman

Broadcast news has a more existential problem: people have decoupled from the station’s log. People watch on their own schedules. The product, as it is currently, is only in demand by people over 55 that still have linear subscriptions. Check out late news viewership in any market. It was been killed by streaming behavior. Check out the latest TVs: do you see any numbers on the remotes?
u/JC_Everyman

FCC will allow big groups to own every station in a market. Groups will horsetrade stations to maximize market clusters. Or erase the UHF discount amd allow them 100% coverage in the US.
u/JC_Everyman

“There’s a fortune to be made in fourth place.” -Nexstar
u/JC_Everyman

This is why LOCAL ownership of licenses might be important. Back in the old days, a local owner still had to show their face in the communities they served.
u/JC_Everyman

Are you promoting using social?